A manual in the Advanced Communication Series, containing information about preparing and presenting a keynote address, an entertaining speech, a sales training speech, a seminar, and a motivational speech. Includes information about marketing yourself as a professional speaker.

The ProjectsEdit

The Keynote AddressEdit

Time 15–20 minutes
  • Identify the basic differences between keynote speeches and other kinds of speeches.
  • Learn how to evaluate audience feeling and establish emotional rapport.
  • Learn and use the professional techniques necessary for a successful keynote presentation.
  • Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.

Speaking to EntertainEdit

Time 15–20 minutes
  • Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized.
  • Deliver the speech in a way that makes the humor effective.
  • Establish personal rapport with your audience for maximum impact.

The Sales Training SpeechEdit

Time 15–20 minutes
  • Tell a sales audience how to sell a product by using a planned presentation.
  • Inform a sales training audience about the human experience of the buyer-seller relationship.
  • Use entertaining stories and dynamic examples of sales situations.
  • Inspire salespeople to want to succeed in selling.

The Professional SeminarEdit

Time 20–40 minutes
  • Plan and present a seminar with specific learning objectives.
  • Relate to the audience by using a seminar presentation style.
  • Use seminar presentation techniques to promote group participation, learning and personal growth.

The Motivational SpeechEdit

Time 15–20 minutes
  • Understand the concept and nature of motivational speaking.
  • Apply a four-step motivational method with the purpose of persuading and inspiring.
  • Deliver a motivational speech to persuade an audience to emotionally commit to an action.


Catalogue No. 226G

Pages in category "The Professional Speaker"

The following 6 pages are in this category, out of 6 total.

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