Every Public Relations officer - in any organisation - wants to know how to Promote their organisation appropriately. Toastmasters is no different - at Club, Area, Division and at District Level. This page outlines some ideas that you might like to try.

Ideas to Promote (Advertise) Toastmasters Edit

  • Print Media
    • Daily Newspapers
    • Community Newspapers
  • Television
    • Community Television Stations - Usually cheaper than Cable or General free to air(English as a Second Language?)
  • Radio
    • Advertisements
    • Community Radio advertisements
    • Community Interest Stories
  • Mail
    • Targetted Mailouts
  • Posters
  • Business Cards
    • Carry Toastmasters Business Cards and hand them out
  • Email Footers
    • Proudly state that you are a Toastmaster
  • Resumes and CVs
    • Include the fact that you are a Toastmaster in your Resume or Curriculum Vitae
  • Bookmarks
    • Free at the Local Library?
    • Free at the Local Bookstores?
  • Information Packs
    • Downloadable from websites
    • Available in "Showbags"
  • New Members
    • New Member Kits
  • Pamphlets
  • Websites
    • Keep them vibrant
    • Use them as a Portal for All information
    • Drive usage
  • Expo stands
  • Training institutions
    • Technical Schools
    • Technical and Further Education (TAFE) schools
    • Universities and CAE's
    • English Training schools
  • Companies
    • HR Departments - Training programme able to be included in Employee Development Programmes
    • Managers - Communicators, and recommenders of Training Programs
  • Social and Sporting Clubs
      • Every club has an Executive/Committee that needs Leadership and Communication skills
  • Youth Leadership
    • Target parents of the attendees
  • Certification Bodies
    • Communication and Leadership qualifications
    • Maintenance of Compulsory Professional Development
  • Social Networking activity

Membership Building Ideas – Courtesy of Carole S. Breckner, DTM – Region V International Director Candidate

  • Ask a member from another club (look for one who you believe is especially motivational in their speaking ability) to do an education module at one of your club meetings. Create a guest list to invite prospective members who can benefit from the topic. Choose from the Successful Club or Successful Speaker series (Note: the evaluation and listening modules work particularly well.)
  • Create a holiday invitation (St. Patrick’s, Halloween, Thanksgiving, Cinco De Maio…etc.) and ask each member to hand out invitations to friends and co-workers. Plan your agenda around a holiday theme.
  • Plan a special showcase meeting
  • Invite members from around the district to present a special program. Invite guests and be ready to sign them up on the spot.
  • Conduct a Speechcraft. If you do not have enough members to successfully launch the program, call on members from other clubs to help out. Warning: don’t expect some else to do all the work, though. Charge a fee for the speechcraft that will cover the new member fee and the first six months of dues. At the end of the speechcraft, offer a “free” membership to all successful participants.
  • Appreciation night: Honor a community member at a special meeting. Ask the guest to say a few words promoting Toastmasters. Be sure to have lots of guests to help express your appreciation.
  • Design a club brochure and distribute it to prospective members.
  • Ask your Chamber of Commerce to list your Toastmaster meeting information in their newsletter and on their website.
  • Consider starting an advanced club that focuses on in-depth evaluations. Suggestion: each speaker should have three evaluators, in addition to the manual evaluator. These evaluators would concentrate on a specific area, such as: visual presentation (gestures, body language, use of space, etc.); verbal presentation (verbal crutches, creative language, variety, pitch, tone, etc.); and content (organization of thought, opening, body, close, impact on audience, etc.).

Advanced club idea: Start an advanced club that focuses on club building ideas. Have all educational presentations and speeches concentrate on the topic of club leads, strengthening weak clubs, prospecting for members, etc.

  • Contact your city’s various cultural centers. They may be interested in starting a speechcraft for their members or perhaps a club. (Note: Many of these individuals will have English as a second language. It may be helpful to work with someone who is associated with the specific cultural community.)
  • Post brochures and flyers about your club at your local library.
  • Post brochures and flyers about your club at local bookstores, both new and used.
  • Invite a prospective member to attend a conference with you.
  • Send out press releases on all your activities. Don’t be discouraged if it takes awhile to be noticed. (Note: Small community newspapers are likely to give you the best coverage.)
  • Send personal notes to members that you haven’t seen for awhile. Let them know that you’ve missed them, and are anxious to have them back.
  • Buy a classified ad in your local paper.
  • Have club business cards made with your meeting date, location, time, and a contact number. Pass them out everywhere.
  • Run a Toastmaster ad in your company newsletter.
  • Invite your boss to a club meeting.
  • Make a list of all the people you know who would benefit from Toastmasters. Invite one person from the list to each meeting. Ask them to join.
  • Put a Toastmaster bumper sticker on your car.
  • Use a Toastmaster coffee mug at work.
  • Wear your Toastmaster pin on a regular basis, not just at Toastmaster meetings.
  • Sponsor a Toastmasters booth at community events. Follow up with people who express an interest.
  • Start a speaker’s bureau. Make sure your speakers promote Toastmasters at their engagements.
  • When someone compliments you on a presentation or a speech, be sure to mention that you developed your skills in Toastmasters. Ask if they would be interested in doing to same.
  • Ask your doctor, dentist, optometrist, etc., if you can leave Toastmaster brochures or magazines in their offices. Make sure there is a contact phone number to call for more information.
  • Start an advanced club that does television work. Contact your cable access channel or a vocational school that does this training.
  • Does the company where you work have a Toastmaster club? If not, start one. Contact a district officer for assistance.
  • Challenge the other clubs in your area to a membership contest. Losers buy pizza for everyone.
  • If you belong to other organizations that schedule speakers, try to include a fellow Toastmaster on the program.
  • Be active in your community. This puts you in touch with other people who may be interested in Toastmasters.

If you meet in a public location, have a placard or other sign, which announces your meeting location, date and time. For example: XYZ Toastmaster club meets here, Wednesdays at noon.

  • Contact a women’s shelter about sponsoring a speechcraft. Since these are generally women in transition, make sure they have information about where to join a club after the speechcraft ends. Check with the agency that sponsors the shelter. They may be willing to have the speechcraft as a regular part of their program.
  • Leaflet a neighborhood with flyers about your club. (Note: this works well in apartment or condominium complexes.)
  • Ask the people you do business with on a regular basis to come with you to a meeting. Some ideas; banker, grocery clerk, gardener, veterinarian, postal clerk, real estate agent, clergy, retail store clerk, etc….

Other Thoughts from the Web Edit

  • General blog on the topic

  • A mindmap of other thoughts

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