A manual in the Advanced Communication Series, containing information about preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.

The ProjectsEdit

The Goodwill SpeechEdit

• Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.

The Radio Talk ShowEdit

• Present a positive image of your company or organization on a simulated radio talk show.
• Prepare a talk designed to build goodwill toward an organization by presenting factual information.
• Understand the dynamics of a successful radio talk show.
• Prepare for the questions that may be asked of you during the radio interview.

The Persuasive ApproachEdit

• Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
• Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

Speaking Under FireEdit

• Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue.
• Conduct a question-and-answer period on the speech subject.

The Crisis Management SpeechEdit

• Learn strategies for communicating to the media about a company crisis.
• Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
• Answer questions from the media in a manner that reflects positively on the company.

ResourcesEdit

Catalogue No. 226C