A manual in the
Advanced Communication Series, containing information about preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.
The Projects Edit
Time 5–7 minutes
Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
The Radio Talk Show Edit
Time Presentation 3-5 minutes, Q&A 2-3 minutes
Present a positive image of your company or organization on a simulated radio talk show.
Prepare a talk designed to build goodwill toward an organization by presenting factual information.
Understand the dynamics of a successful radio talk show.
Prepare for the questions that may be asked of you during the radio interview.
Time 8–10 minutes
Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
Time 6–8 minutes, plus 8–10 minutes Q&A
Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue.
Conduct a question-and-answer period on the speech subject.
Time 4–6 minutes, plus 3–5 minutes Q&A
Learn strategies for communicating to the media about a company crisis.
Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
Answer questions from the media in a manner that reflects positively on the company.
Catalogue No. 226C
Pages in category "Public Relations"
The following 5 pages are in this category, out of 5 total.